Conducting a SWOT and PESTLE Analysis for a Surveying Practice
Strategic analysis tools such as SWOT and PESTLE are not just management-school exercises — they are the backbone of any credible business plan. At RICS APC Level 1 and Level 2, you are expected to understand how a surveying practice identifies its position in the market, anticipates risk, and makes informed decisions about resource and strategy. Being able to explain and apply these frameworks in your interview demonstrates commercial awareness as well as technical competenc